Who?
Iconiqq is creative branding studio based in Delhi,
The goal was to create a portfolio-driven site that positioned them as creative studio along with a strong call-to-action strategy for clients
Spill the beans
Started off with discussion call with the founder to know their vision, brand value, and must-haves. They were particular about
having their tagline as the centerpiece of the landing page
striking the perfect balance between visuals and text
and viewers to effortlessly browse through the projects, services, and the contact page
Challenge
Iconiqq's primary color was a vibrant bold yellow , but since the website followed a light theme, making the yellow stand out without compromising readability and aesthetics was a challenge
💡 subtly infused it for— dynamic hover effects and accents
💡also made gradient overlays with contrast to make yellow feel richer and more adaptable within the light theme
